Rebel 100 Straight Rye Whiskey

About Rebel Bourbon

Rebel Bourbon's history dates back to 1849 when William Larue Weller of the W. L. Weller & Sons Company invented the famous recipe that pioneered a wheat-based mash bill to replace rye. This very recipe represented a base for many famous bourbons that were later produced at the Stitzel-Weller distillery. In 1936, the "Rebel Yell" brand was officially registered as a brand of Kentucky bourbon by a former Louisville mayor Charles F. Farnsley. At the time, only limited batches of bourbon were available exclusively for distribution in the southern United States.

In the 1980's, this changed when Rebel Bourbon was acquired by LUXCO Spirited Brands. This was also the decade when Rebel Bourbon, at the time still known under the Rebel Yell brand, became popular with rock stars such as Keith Richards, introducing the bourbon to Billy Idol who later dedicated a whole song to the Rebel Yell bottle. Throughout the years, Rebel Bourbon has remained loyal to its rebellious roots and today, more than 150 years later, it is produced at Lux Row Distillers in Bardstown, Kentucky, the birthplace of bourbon – bringing together its heritage and modern tastes.