Aperol

About Aperol

When liquorist Gaspare Campari invented the red aperitif in 1860 in Milan, Italy he couldn't have imagined what a large player the Campari Group would become. His bars and liqueurs soon became known far and wide, but it wasn't until his son Davide took over that the company got the focus it needed. He built the brand around two drinks ― the Campari bitter and Cordial Campari ― channeling all the marketing into making them known worldwide. It was in 1932 that Campari Soda would launch in its signature bottles that have remained the same to this day.

It was in the 1990s that the group began to expand considerably, acquiring several iconic liqueur, vodka, gin, rum, tequila, whiskey, cognac, wine, and mixed-drink brands. Today the company is the 6th largest player in the world with 18 manufacturing plants around the globe as well as several wineries. Its headquarters are located in Sesto San Giovanni, Italy, where their very first plant was built in 1904.

After gaining extreme popularity as an "aperitivo" ― a social late afternoon pre-dinner drink ― in the form of Aperol Spritz, Aperol has taken the world by storm. Its bitter, sweet, and herbal profile is created using a secret recipe with various herbs and roots and its bright orange color makes it instantly recognizable. Mixed with sparkling prosecco and soda water and garnished with a slice of orange, it makes the refreshing Aperol Spritz cocktail that started a craze in Northeast Italy and has since become one of the most popular mixed drinks worldwide.

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About Other Spirits

We understand that some people are explorers at heart, and the classics just won't cut it.

For those people, many other unique spirits are not listed in the main categories but are still worth the mention, such as absinthe, aperitivos, and other Special spirits.

You're welcome to check our excellent special spirit selection, find your favorite in the Top 10 list of other spirits, or explore the Best other spirits under $50.