About Tullamore DEW Phoenix Irish Whiskey
Situated in the Midlands region of Ireland, the city of Tullamore was ruled for centuries by Clan O'Molloy. On May 10, 1785, a hot air balloon crashed into the city and began a fire that destroyed over 100 homes, making Tullamore the site of the world's first known aviation disaster. Following the accident, the city adopted a phoenix (a phoenix is a mythological Greek bird that is reborn after it dies) rising from the ashes as its coat of arms, a symbol of its resilience and recovery.
Tullamore DEW Distillery was founded within 50 years of the accident, and is situated at the very site where the hot air balloon struck a smoking chimney, which started the fire.
Tullamore DEW Irish Whiskey is made from three different grains, including malted barley, unmalted barley and corn. Once the grains are harvested, they are milled and mashed with hot water before being fermented in wooden washbacks. During fermentation, the grains' sugars are converted into alcohol, creating a strong yet sour beer called wash. The wash is then triple distilled through three copper-pot stills: a wash still, a low wines still and a pot still. Through each distillation process, the alcohol content and flavors of the whiskey are intensified.
Following distillation, the whiskey is matured in traditional oak casks until it reaches its peak flavor. Then, a portion of the whiskey is double-barreled, or finished, for an additional two years in Oloroso Sherry casks. Once the whiskey has been finished, it is bottled at 110 proof without the use of chill filtration.
Tullamore DEW Phoenix Irish Whiskey has a creamy and rich aroma, with hints of vanilla, molasses, toffee, brown sugar and spicy ginger. The aroma gives way to notes of malted barley, cinnamon and woody spices on the palate, which are complemented by a sweet undertone of honey and red fruits. The finish is long and smooth, with a warming touch.
Tullamore DEW Phoenix earned the Gold Medal at the Irish Whiskey Masters Competition in 2013. "Tullamore DEW Phoenix pays homage to the incredible spirit of the people of Tullamore and reaffirms our commitment to the town and its people," says the distillery's brand manager, Cindy Wang.
Only 2,500 cases of this limited edition whiskey will ever be made. Pick one up today!
About Irish Whiskey
Contrary to popular belief that Scots invented whisk(e)y, Irish whiskey was mentioned almost a century before its Scottish brother.
Its origin comes from the perfume distilling monks who decided to tweak the recipe a bit, creating Irish whiskey.
Irish whiskey doesn’t have a lot of rules and regulations to be considered “pure” and can be made with various grains and processes, as long as it is aged for at least three years in wooden casks and has a max ABV of 94.8%.
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