In the 20s and 30s, Lillet was served on very special occasions and at official receptions, soon becoming the aperitif in vogue all over the world. In 1937, Lillet’s first major advertising campaign was designed for the American market. The campaign by French artist Robert Wolff, better known as Roby’s, remains famous in the USA and France to this day.
After the Second World War, the small family-run company decided to focus on exporting the brand to the US market. Lillet became the star drink of every trendy New York bar. The Anglo-Saxon market really took off in 1945 with the launch of Lillet Dry, which could be mixed with gin or served in cocktails and inspired the famous Vesper. Lillet is a refreshing aperitif with a smooth, fruity taste that earned 93 points - Excellent, Highly Recommended at the Ultimate Beverage Challenge in 2011.
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|Proof||34 (17% ABV)|
|Distiller/Bottler Name||Asbury Park Distilling Co.|
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