About Tip Top Negroni
Great ideas often stem from unlikely places. Tip Top originates in the world of live music, where the experience is paramount and great cocktails often out of reach. It was in 2018 that childhood friends Neal Cohen and Yoni Reisman founded the canned-cocktail company, after recognizing the niche. The pair was working in the music industry, noticing how quality cocktails were missing from concerts and various other events.
Soon, they were joined by Miles Macquarrie, James Beard Award finalist and mixology wizard of Kimball House and Watchman’s Seafood & Spirits fame. With Macquarrie working on recipe development, the three came up with just as many cocktail classics, remade for convenience. Balanced, not too sweet, and retaining the level of quality one would expect from a drink served at a proper cocktail bar, they developed a Manhattan, Old Fashioned, and Negroni, conveniently packaged in 100ml cans. In 2019, the threesome officially launched.
Anthony Bourdain once called the Negroni "the perfect cocktail", noting its versatility. Tip Top's conveniently canned version is crafted the way it's supposed to be: with dry gin, vermouth, and red bitter liqueur. "Bittersweet and boozy", this ready-to-drink cocktail is canned at 52 proof and has made its way onto USA Today's 10 Best Canned Cocktails list.
Grab a can today!
The history of cocktails dates back to the not-so-good days of prohibition when people started to mix drinks trying to make the homemade or bootlegged liquor drinkable.
But things have changed since then, and cocktails have become increasingly popular with modern pop culture, from classics like Martini, Old Fashioned, or Negroni, to the more festive versions like Margaritas and Mojitos becoming staples in most bars.
Check out our cocktail recipes and grab everything you need to become a mixologist, or simply grab one of the ready-made cocktails and enjoy!