The Hella Cocktail Co is based in Brooklyn, New York, and was founded in 2011 by a group of cocktail-loving friends — Jomaree Pinkard, Tobin Ludwig, and Eduardo Simeon — after experimenting with making bitters at home. The immense success that followed soon after they opened their doors came as a shock and they quickly ramped up production.
Apart from making small-batch bitters, the company focuses on mixology, producing mixers and kits that enable you to craft your own bitters and cocktails. Their range of bitters includes Aromatic, Orange, Smoked Chili, Citrus, Ginger, Apple Blossom, Eucalyptus, and Mexican Chocolate variations. They even have canned Bitters & Soda drinks, the sugar-free Dry Aromatic, the bittersweet Spritz Aromatic, as well as the more recently released Lemon Lime, Ginger Turmeric, and Grapefruit.
The entire Bitters & Soda lineup of canned drinks has zero sugar, no alcohol, and has plenty of health benefits, being good for digestion and anti-inflammatory. The aperitifs get their refreshing flavor from a gentian tincture from the south of France. Bitters & Soda Grapefruit is equally tasty as a refreshing zero-proof drink or as a mixer that pairs well with wine as well as spirits. As it contains no sugar or gluten and is vegan as well as all-natural, it's a healthy and light option for mixology.
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You'll find notes of fresh ripe grapefruit and citrus zest along with allspice and a pleasant bitterness that culminates in a refreshingly bright finish.
