About Casamigos Blanco Tequila
Casamigos is a tequila house founded by George Clooney and Rande Gerber, and Mike Meldman in 2013. It was later purchased by Diageo for up to $1 billion in 2017. The name Casamigos is derived from the Spanish words "casa" and "amigos," house and friends, essentially "house of friends.” The brainchild was born in Cabo San Lucas, where Gerber and Clooney were building their vacation homes and sampling tequilas. Essentially living the life of millionaires.
Clooney brought up the idea of crafting their own tequilas, and they eventually commissioned a distillery in Jalisco, Mexico to produce a tequila that “tasted great and didn’t burn going down…” and gave “little hangover” the next day. The duo also wanted people to be able to drink it straight or with ice. After ordering “a thousand bottles per year” while sampling from the distillery over a span of two years, the distillery required them to get a business, eventually turning the private tequila house public.
In Mexico, tequila distilleries are identified by their NOM, a number given by the Mexican Government to identify legal entities that produce tequila. Casamigos is produced at the Productos Finos de Agave; NOM 1416, the same distillery that makes well-known brands like Avion (the tequila created by the “Entourage” crew) and Clase Azul.
Often classified in the same area as Casa Noble Tequilas, Casamigos is crafted from agave sourced from the Highlands of Jalisco. Though the businesses success is propelled by celebrity, Clooney and Gerber have succeeded in crafting a high-quality product with sophisticated, nuanced flavors. Casamigos Tequila Reposado is made from 100% Agave, produced at Productos Finos de Agave in the Highlands of Jalisco, Mexico. Resting for 2 months Casamigos Blanco is crisp and clean with hints of citrus, vanilla and sweet agave, with a long smooth finish.
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Although tequila has developed a bad reputation, there's more to the spirit than just shots on a Saturday night.
This traditional Mexican drink origins in the state of Jalisco when according to a local legend, lightning struck an agave cactus before the Nahua tribe drank its warm nectar. Behold, tequila.
Legally, tequila has to be made of 51% of Blue agave around the Jalisco region in Mexico. There are different types of tequila according to age - from the youngest representatives, blanco, reposado, and añejo, to the oldest extra añejo.
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