About The Drink Factory Classico Negroni
The Drink Factory is a company that specializes in crafting drinks, bar strategy, and design. Based in East London, they operate a research & development kitchen, where they combine their vast knowledge with cutting edge technology to create new flavors. Their bar development team is currently collaborating with Heston Blumenthal.
The Drink Factory Classico Negroni was launched by London bartender Tony Conigliaro, founder of bars 69 Colebrooke Row and Bar Termini. The blend was crafted using London dry gin, Italian vermouth, and Italian bitters at the Drinks Factory lab and cooked using the sous-vide method, meaning at a precise and constant low temperature. This process allows the aromatic and flavorful components to break down, resulting in a sort of bottle-aged drink. After serving the cocktail at Bar Termini on London's Old Compton Street, it is now available in bottled form with an attractive Art Deco label.
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About Cocktails
The history of cocktails dates back to the not-so-good days of prohibition when people started to mix drinks trying to make the homemade or bootlegged liquor drinkable.
But things have changed since then, and cocktails have become increasingly popular with modern pop culture, from classics like Martini, Old Fashioned, or Negroni, to the more festive versions like Margaritas and Mojitos becoming staples in most bars.
Check out our cocktail recipes and grab everything you need to become a mixologist, or simply grab one of the ready-made cocktails and enjoy!