About Peychaud's Aromatic Cocktail Bitters
In 1838, a Creole immigrant named Antoine Peychaud opened the doors to a pharmacy on Royal Street in the French Quarter of New Orleans. While Peychaud was an apothecary by trade, he was also a natural mixologist. He would often invite friends over to his pharmacy after it had closed and mix drinks for them, including a drink he crafted from brandy, absinthe, and a proprietary blend of bitters.
Peychaud's cocktail became wildly popular throughout New Orleans. In 1850, Sewell Taylor — owner of the Sazerac Coffee House located on Exchange Alley — institutionalized the cocktail by using only Sazerac de Forge et Fils Brandy, a brandy which Taylor imported and sold exclusively. In 1869, Thomas H. Handy had purchased the Sazerac Coffee House from Taylor and was starting to acquire several liquor brands.
Today Sazerac Company, Inc is one of the largest US-based spirits companies and is owned by William Goldring. Their brands include all manners of whisk(e)y, liqueurs, vodka, gin, tequila, cognac, brandy, and everything in between. Among these is Peychaud's Bitters, a brand that dates back to 1830, when it was created by the Creole apothecary Antoine Amédée Peychaud.
Peychaud's Aromatic Cocktail Bitters is a classic Italian licorice-forward bitters with a fruity twist. It's sweeter and lighter than is common, with spice notes dialed down and floral & citrusy notes more prominent. Made according to Antoine Amédée Peychaud's original formula and bottled at 70 proof, this bitters is an integral part of the Sazerac cocktail.
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The history of cocktails dates back to the not-so-good days of prohibition when people started to mix drinks trying to make the homemade or bootlegged liquor drinkable.
But things have changed since then, and cocktails have become increasingly popular with modern pop culture, from classics like Martini, Old Fashioned, or Negroni, to the more festive versions like Margaritas and Mojitos becoming staples in most bars.
Check out our cocktail recipes and grab everything you need to become a mixologist, or simply grab one of the ready-made cocktails and enjoy!