About ESP NoHo Gin
“We’re willing to bet that most people love gin; they just don’t know it yet,” says Jake Sawabini, founder and master distiller of Empire Spirits Project. With more than a decade of experience in fine dining, including tenure at the iconic WD-50 on Clinton Street in New York City, Sawabini wanted to bring the experimental attitude he learned in the kitchen into the wine and spirits arena. “While I love the classic London Dry Gin, there are probably enough people making it already,” says Sawabini. And so the idea for Empire Spirits Project was born.
Three years and hundreds of recipes later, Sawabini has finally perfected his own, unique breed of gin. Empire Spirits Project’s mission is to show that there can be more to gin than just juniper; Sawabini executes on this idea by pairing different botanicals to create novel flavor profiles in his ESP Gins.
ESP American Beauty Gin incorporates rose, cinnamon and ginger into its mix of botanicals, resulting in an outstandingly light and floral spirit. Traditional notes of juniper and coriander appear on the nose, which quickly transitions into striking notes of cinnamon sticks and ginger candy on the palate. The finish, with hints of rose petals and lemon, is delicate and long-lasting.
ESP Noho Gin blends exotic botanicals from across the globe — first distilled with juniper, the gin is then infused with copious amounts of saffron. The nose is heady, with sweet spice notes leading to a palate filled with chamomile, pine and citrus. The beautiful finish is accented by orange peel and masala.
ESP Smoked Gin matches notes of juniper with an innovative, intense applewood smoke that appears on the nose as well as throughout the body. Paired with notes of caraway seeds and ground peppercorn on the palate, this gin has a memorable finish that is unlike anything else on the market.
Each bottle of ESP Gin comes in a distinctive, matte black bottle that has been wax-sealed by hand. Pick up yours today!
According to Winston Churchill, "The gin and tonic has saved more Englishmen's lives and minds than all the doctors in the Empire," referring to the British officers using it to treat malaria in India.
Initially made for medicinal purposes, gin gets most of its flavor from the juniper berries added after the distillation process. It sure has come a long way from the Middle Ages, with the introduction of new botanicals, fruits, and spices, bringing it closer to people of all flavor varieties.
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