About Jose Cuervo Reserva De La Familia Extra Platino Tequila
Cuervo has been producing tequila ever since 1795, when Jose María Guadalupe de Cuervo began selling Vino Mezcal de Tequila de Jose Cuervo after receiving the official charter from the King of Spain to produce and distribute tequila commercially. It however all started with Jose María’s father, José Antonio de Cuervo, who, in 1758, was given a writ of land ownership by King Fernand VI to plant agave on his lands. Hundreds of agave plants they were cultivating eventually multiplied to millions of plants, and now Jose Cuervo owns the largest holdings of agave in the world, nestled in rich, volcanic soil at the foot of the Tequila Volcano. Each day, 200 to 300 tons of agave are put in the ovens to cook at Jose Cuervo’s distillery La Rojeña. Founded in 1812, La Rojeña is the oldest active distillery in Latin America. Today, Jose Cuervo is the best-selling brand of tequila, and remains a family owned enterprise, run by José Antonio de Cuervo’s descendants.
Reserva De La Familia is Jose Cuervo’s line of ultra premium tequilas, carefully crafted in small batches using an artisanal process handed down through generations. The blue agave for these expressions grows in the estate’s richest volcanic soils, and is carefully hand-selected before it is taken to La Rojeña to cook for a total of 48 hours. Once the tequila is distilled, it is either bottled unaged as Platino, or aged in French and American oak barrels and expertly blended by Jose Cuervo’s Master Distiller Alex Coronado to make Reposado and Extra-Añejo.
Reserva de la Familia Platino is an unaged tequila made with 100% blue agave. Using a unique production method, the distillery produces a perfectly balanced and smooth tequila, with intense pure agave notes.
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About Tequila
Although tequila has developed a bad reputation, there's more to the spirit than just shots on a Saturday night.
This traditional Mexican drink origins in the state of Jalisco when according to a local legend, lightning struck an agave cactus before the Nahua tribe drank its warm nectar. Behold, tequila.
Legally, tequila has to be made of 51% of Blue agave around the Jalisco region in Mexico. There are different types of tequila according to age - from the youngest representatives, blanco, reposado, and añejo, to the oldest extra añejo.
Check out our impressive selection of tequilas, find your new favorite in Top 10 tequila & mezcal, or explore our treasury of Rare & hard to find tequilas.
