Our History

The Legacy

It was Wilhelm Mast’s son, Curt, who took the family vinegar business in a very different direction. A few years passed before he perfected Jägermeister’s recipe of 56 botanical ingredients but we think it was well worth the wait.

The Location

Steeped in history, surrounded by nature and with Berlin on its doorstep; the Lower Saxon town of Wolfenbüttel – like the drink it gave rise to – is a blend of all the best ingredients. With a prestigious history as a hub of arts and science, we like to think one of its greatest masterpieces was inspiring the creation of Jägermeister.

The Recipe

The highest-grade herbs, blossoms, roots and fruits from around the globe are crafted into 4 distinct macerates, then combined in modern-day alchemy into the herbal spirit. The full ingredient list is a closely guarded secret, but raise a glass to your lips and you’ll taste all 4 corners of the world.

The Process

Every drop of Jägermeister comes from one of the 445 Oak barrels that live in their factory cellar. In their depths, the macerates are left to blend and rest for up to one year until they become liquid German perfection.

The Artistry

Every German masterpiece contains equal parts precision and inspiration. Bold, yet balanced, this herbal liqueur is no different.

Since 1934, the ice-cold shot has always been embraced by those who take originality to the next level.