When liquorist Gaspare Campari invented the red aperitif in 1860 in Milan, Italy he couldn't have imagined what a large player the Campari Group would become. His bars and liqueurs soon became known far and wide, but it wasn't until his son Davide took over that the company got the focus it needed. He built the brand around two drinks ― the Campari bitter and Cordial Campari ― channeling all the marketing into making them known worldwide. It was in 1932 that Campari Soda would launch in its signature bottles that have remained the same to this day.
It was in the 1990s that the group began to expand considerably, acquiring several iconic liqueur, vodka, gin, rum, tequila, whiskey, cognac, wine, and mixed-drink brands. Today the company is the 6th largest player in the world with 18 manufacturing plants around the globe as well as several wineries. Its headquarters are located in Sesto San Giovanni, Italy, where their very first plant was built in 1904.
The recipe of the iconic original Campari from 1860 remains a closely-guarded secret to this day. Beside alcohol and water, it includes bitter herbs, aromatic plants, and fruit ― some guessing the number of ingredients being anywhere between 20 to 80. It was made famous by its signature vibrant red color, intense aroma, and distinctive bitter taste that make it an invaluable ingredient in countless cocktails. Whether it's a Campari & Soda that was the most popular drink in Camparino, the famous bar of Gaspare Campari, or a Negroni, Campari gives the drinks a refreshing, bitter kick.
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The history of cocktails dates back to the not-so-good days of prohibition when people started to mix drinks trying to make the homemade or bootlegged liquor drinkable.
But things have changed since then, and cocktails have become increasingly popular with modern pop culture, from classics like Martini, Old Fashioned, or Negroni, to the more festive versions like Margaritas and Mojitos becoming staples in most bars.
Check out our cocktail recipes and grab everything you need to become a mixologist, or simply grab one of the ready-made cocktails and enjoy!